Steve was the original creator of the "I Bought A Jeep" campaign that ran for many years in Australia and broke all industry sales records.
Steve was the writer and Creative Director of the campaign, but he chose other directors to work with to bring his scripts to life.
Here are just two examples of the multi-media campaign.
Jeep "Bigger boat"
Written by Steve Callen but Steve asked Tony Rogers to direct it.
Jeep "You bought a Jeep?"
Written by Steve Callen.but Steve asked David Denneen to direct it.